Lancom Systems becomes Rohde & Schwarz Networks

The name Lancom Systems will become history. Since 2018, the company has been part of Rohde & Schwarz, a leading provider of technologies in the fields of broadcasting, mobile communications, and cybersecurity. Now, the company name Lancom Systems will be replaced by Rohde & Schwarz Networks and Cybersecurity. This step is part of a comprehensive realignment of the company, which aims to adjust its market strategy in Europe.

The decision to drop the name Lancom Systems was not made lightly. The Lancom brand, known for high-quality networking technologies and cybersecurity solutions, will, however, continue to exist. This means that existing products and services will be offered under the familiar brand name, while the corporate structure and strategic direction will be redesigned.

Strategic Realignment in Europe

The redesign of the company name is part of a comprehensive strategy aimed at strengthening Rohde & Schwarz's position in Europe. Market conditions in the region have changed significantly in recent years, and the company wants to ensure that it meets the needs of its customers. The renaming is intended to emphasize the innovative strength and expertise of Rohde & Schwarz in the fields of networking and cybersecurity.

Rohde & Schwarz has established itself as a significant player in the field of networking technology in recent years. With the renaming to Rohde & Schwarz Networks and Cybersecurity, the company will further expand its competencies in these areas. The integration of Lancom Systems into the Rohde & Schwarz group is seen as a strategic step to leverage synergies and expand the product range.

The Lancom brand will continue to stand for its proven products and solutions. Customers can rely on the quality and service they have come to expect from Lancom to remain under the new company name. This is particularly important for existing customers who depend on the reliability and security of the products.

Outlook for the Future

The renaming and the associated realignment are part of a long-term plan by Rohde & Schwarz to secure competitiveness in a rapidly changing market. The company plans to invest more heavily in research and development in the coming years to offer innovative solutions in the fields of networking and cybersecurity. These investments are intended to help further expand market shares in Europe.

The decision to retain the Lancom brand demonstrates Rohde & Schwarz's commitment to preserving the tradition and heritage of the company. At the same time, the renaming to Rohde & Schwarz Networks and Cybersecurity places a clear focus on future direction. Customers can look forward to a continuous development of products and services.

The renaming is expected to be fully implemented in the coming months. Rohde & Schwarz will inform customers about all changes and ensure that the transition goes as smoothly as possible. The Lancom brand will continue to play an important role in the company's portfolio and strengthen customer relationships.